UK-based The Halal Dining Club has launched an app that allows diners to find, book, and review restaurants and other eating establishments.

Targeting Muslim-minority countries, the app is currently only available for Singapore and the United Kingdom. “Singapore and London are two markets where we see a relatively high spend on dining out and they are both also markets where there is a high number of inbound Muslim tourists from GCC countries, Malaysia and Indonesia,” The Halal Dining Club founder Siddika Jaffer told Salaam Gateway.

The company is seeking investment to help it accelerate growth, aiming to roll out in other Muslim-minority countries including Australia, Canada, Hong Kong and the United States, said Jaffer.

“You would think finding a place to dine out would be easy, but for the 427 million Muslims living in non-Muslim countries it is not. Our research shows that halal diners typically have to spend up to 90 minutes to find and book a suitable place, and this involves trawling multiple websites, blogs and reviews, messaging friends and calling the restaurant itself,” said Jaffer in a statement.

The app launched with close to 1,000 listings in the UK and around 600 in Singapore, said Jaffer. The company is aiming for a total of 2,500 listings in both countries by the end of the year.

REVENUE MODEL

Jaffer told Salaam Gateway the company will earn revenues through the app from three sources: commissions from restaurants for table bookings, subscriptions to a Customer Engagement Platform that is still in development, and premium listing fees; standard listings are free.

FEATURES

Apart from a listing of eating establishments the app will also allow diners to rate and review them, as well as make reservations in-app through a partnership with online restaurant reservation service Quandoo.

It also aims to eventually provide the ability for diners to earn charity donation credits, said the company.

The app offers search by location, cuisine type, occasions (ranging from ‘after work’ to ‘romantic meal’) and outlet type (from alfresco to takeaway).

Its ‘halal range’ filter accommodates different preferences: awaiting renewal, halal-certified, halal-friendly, halal kitchen, halal on request, Muslim-owned, no alcohol served, seafood, and vegetarian.

The app is currently only available from the Apple App Store with an Android version to be released later this year, said Jaffer.